History
Design
Since 1990, KTM motorcycles and automobiles (X-Bow) have been designed by KiskaDesign, a Salzburg-based design firm with over 100 employees that offers transportation, product, environmental, identity and branding to an international clients. It is responsible for the overall branding for KTM; including the design of the vehicles, shops, exhibits and printed material. The firm applies a method IDD (integrated design development) to all of its client projects. Gerald Kiska is the principal.Financial structure
In 1992 the company became insolvent and was divided into three companies:- KTM Sportmotorcycles GmbH, was renamed 1994 to KTM Sportmotorcycles AG
- KTM Fahrrad GmbH (Bicycles)
- KTM Kühler GmbH (Radiators)
In November 2007, Indian two-wheeler manufacturer Bajaj Auto Ltd. acquired 14.5% stake in KTM Power Sports AG (holding company of KTM Sportmotocycles AG). The two companies have signed a cooperation deal, by which KTM will provide the know-how for joint development of the water-cooled 4-stroke 125 cc and 250 cc engines, and Bajaj will take over the distribution of KTM products in India and some other Southeast Asian nations. In December 2007, Bajaj increased their stake to more than 20%.
Bajaj Auto currently holds 31.72% stake.
The Swedish motorcycle company Husaberg AB and Dutch WP Suspension are now subsidiaries of the KTM Group.
Racing sponsorship
KTM offers a range of different engines for its larger motorcycles, all liquid-cooled.
KTM's official company/team colours are Orange, Black and Silver. To create a strong brand identity, all competition-ready KTMs come from the factory with bright orange plastic with "KTM" emblazoned on the side of the radiator shrouds. All KTM bikes also come from the factory with a Motorex sticker on the outside of the motor. All first fills of oil come from Motorex as well. Some official KTM teams use different colors for their bikes, most noticeably in the Dakar Rally.
The 2004 documentary series Long Way Round follows actors Ewan McGregor and Charley Boorman on their extraordinary 20,000 mile journey from London to New York City. KTM were originally approached to provide the motorcycles used for this trip, but abruptly pulled their support from the venture only a few weeks before the team were set to depart from London. BMW then donated BMW R1150GS Adventure all-terrain motorcycles for this adventure.